WildBrain CPLG Makes Two Key Appointments

WildBrain CPLG is welcoming back Rebecca Morris to the newly created role of client services director and promoting Sophie Bloomfield to head of creative services.

Morris will head up the rebranded client services unit, previously the business development team, based at the company’s head office in London. The client services team is focused on managing licensor relations, centralizing sales and marketing information and streamlining processes between licensors and WildBrain CPLG’s 14 regional offices.

Morris previously held the position of director of product development and brand assurance at WildBrain CPLG for three years, before stepping away from the industry. Morris will report to Steve Manners, VP of business development at WildBrain CPLG and WildBrain Spark.

Previously design manager, Bloomfield has been with WildBrain CPLG for three years and will now lead the creative services team, which is responsible for all aspects of the WildBrain CPLG branding, style guide direction and development, trend reports, trade marketing, creative strategy and look books, in addition to creative pitches to licensees and retailers. Bloomfield reports to WildBrain CPLG’s executive VP and managing director, Maarten Weck.

Weck said: “With these latest developments, it’s already shaping up to be a significant 2020 for us as we take important steps to ensure we’re delivering the best possible service for all our partners. We’re delighted to welcome back Rebecca to head up the client services team, which has a new name to better reflect its activity, and to promote Sophie to spearhead the invaluable offering of our creative services department.”

Morris said: “I’m delighted to return to WildBrain CPLG and I’m very much looking forward to working closely with my fantastic team to ensure we’re identifying and maximizing growth opportunities for our partners, while ensuring efficient and streamlined processes for our internal teams across all local territories.”

Bloomfield added: “As we continue to support both our licensors and internal sales and retail teams with creative pitches, style guide direction and trends, I’m very much looking forward to expanding our work across the portfolio and delivering both creative and commercially competitive projects for our partners. We’ve got some exciting creative projects in development and I look forward to seeing these come to life over the coming months.”