WildBrain CPLG & emoji Expand Pact in EMEA


WildBrain CPLG has signed a new five-year deal to expand its representation of emoji–The Iconic Brand in EMEA.

Starting this month, the U.K., Ireland, Germany, Austria, Switzerland, Benelux and Turkey will be added to WildBrain CPLG’s existing remit, which currently covers CEE, Iberia, Russia, France, MENA, the Nordics, Italy, Greece, Poland and Ukraine. The new deal will see WildBrain CPLG representing the brand on behalf of the emoji company across consumer products categories to build merchandise offerings for kids, teens and adults.

WildBrain CPLG Middle East has secured a new partnership with Kuwaiti sports and high-street fashion retailer Al Nasser for an emoji brand apparel range targeting girls and women. Through a previously announced deal, retailer RIVA is set to launch its first emoji fashion collection for teens and women next month.

Maarten Weck, executive VP and managing director at WildBrain CPLG, said: “The internationally recognizable emoji brand has huge appeal to a vast array of licensees and retailers. Building on our successful partnership with the emoji company, we have now significantly extended our relationship to represent the popular brand in new key markets, which offer strong potential for further growth and future innovation. Together with the emoji company, we are committed to celebrating the brand’s fun and creative spirit in new product ranges for consumers of all ages.”

Marco Hüsges, CEO and founder of the emoji company, added: “The power of emoji truly lies in the brand’s diversity and universal appeal, which means there are simply no limits when it comes to developing consumer products. With WildBrain CPLG, we have already brought consumers in EMEA some amazing merchandise collections, and we know that with their local expertise and synergistic approach, they are ideally placed to handle these key new markets. This is just the beginning of emoji’s consumer products journey and we look forward to seeing the brand catapulted to even greater heights across the region.”