WildBrain CPLG Appointed Nordic L&M Agent for Little Grey Fergie

Farmyard Stories and bRAND-WARD Services have appointed WildBrain CPLG to develop a licensing program for Little Grey Fergie across the Nordics.

Created by Morten Myklebust in Norway, the live-action preschool series tells the story of a tractor who is alive and set on helping the farm where he lives. It first aired in 1998 on NRK and has since seen the production of a TV series, movies, a YouTube channel, books, toys, merchandise, stage shows and a theme park.

WildBrain CPLG’s new licensing program for Little Grey Fergie will coincide with the brand’s 25th anniversary in 2023.

Anne Thovsen, CEO and producer at Farmyard Stories, said: “With a strong platform for Little Grey Fergie on YouTube, families around the world want to know more about our tractor and its friends. It is therefore with great enthusiasm and joy that we enter this collaboration with WildBrain CPLG, which will help us extend fans’ experience of the brand.”

Jenny Strehle Ilic, commercial director of the Nordics at WildBrain CPLG, commented: “Our expertise in bringing character brands to life through consumer products programs makes Little Grey Fergie an exciting addition to our preschool entertainment portfolio. We see great potential and are looking forward to growing his happy presence amongst kids and families in the Nordics.”

Jean-Philippe Randisi, co-founder of bRAND-WARD Services, added: “Kids, their parents and grandparents need more than ever the simplicity and empathy of Fergie. With its impressive experience and broad international reach, WildBrain CPLG is the perfect partner to take Fergie to consumers across Scandinavia and beyond.”