WildBrain CPLG Representing L&M Rights for Mansour

WildBrain CPLG has secured the exclusive licensing and merchandising rights to the kids’ series Mansour in the Middle East and North Africa.

Produced in partnership with twofour54 and Cartoon Network Studios Arabia, the original Arabic cartoon engages children with native customs, culture and heritage. WildBrain CPLG will handle all merchandising categories on behalf of Mansour’s right holder, Creative Generation, which is fully managed by Bidaya Media.

Mansour was originally created by executive producer Rashed Alharmoodi and was seed-funded by Mubadala Investment Company.

Neesha Krishna, managing director of MENA and South Asia at WildBrain CPLG, said: “Mansour has quickly captured the imaginations of young audiences and established a wide fan base across the Middle East and North Africa. There is significant potential for building a broad cross-category merchandise program for this popular Arab hero.”

Nabil El Jisr, the CEO of Bidaya Media, added: “We are very happy to announce our collaboration with WildBrain CPLG, who have a proven successful track record in this industry, and we are confident that by aligning our efforts and joining forces in this way, we will together elevate our already popular Mansour IP to even greater heights!”