WarnerMedia Names Vanessa Brookman as Head of Kids EMEA

WarnerMedia has tapped Vanessa Brookman as head of kids EMEA, a new role that integrates operational, editorial and creative responsibilities for all kids’ content and channel brands across Europe, the Middle East and Africa into a single remit.

Brookman has been with WarnerMedia for nearly six years in senior content, brands, digital and creative roles. The portfolio under her new remit includes the Cartoon Network brand as well as Boomerang, Boing and Cartoonito, along with associated digital properties on third-party and owned WarnerMedia streaming platforms.

Brookman will jointly report to Priya Dogra, president of WarnerMedia EMEA & Asia (excl. China), and Tom Ascheim, president of global kids, young adults and classics.

Dogra said: “Vanessa’s proven track record across every aspect of the kids’ business, including multi-territory brand management, acquisitions, commissioning and programming, both in the linear and SVOD space, make her exceptionally well-suited to this role. This will be invaluable to our strategies for the ongoing success of our existing channels whilst also shaping the HBO Max kids offering for the EMEA region.”

Ascheim said: “Vanessa exemplifies passionate, innovative and inclusive leadership, and is a genuine fan of great kids’ content. She brings a strong business acumen honed from her career in different roles across the media industry, coupled with her ability to motivate teams, foster collaboration and align around a unified vision.”