Viaplay Secures DreamWorks Animation Series

Viaplay has signed a deal with NBCUniversal Global Distribution that makes it the exclusive streaming home of DreamWorks Animation series in the Nordics, the Netherlands and Poland.

Starting in spring 2022, Viaplay will offer younger viewers in Sweden, Denmark, Norway, Finland, Iceland, the Netherlands and Poland new NBCU kid-friendly programming, including over 400 episodes of DreamWorks Animation series. This includes Madagascar: A Little Wild, Abominable & The Invisible City, The Croods: Family Tree, Dragons: The Nine Realms, Dragons Rescue Riders: Heroes of the Sky and TrollsTopia.

In addition, Viaplay viewers can access original DreamWorks Animation films on which these series are based, along with classic franchises such as Shrek and Kung Fu Panda.

All DreamWorks Animation content will be shown on Viaplay with local-language dubbing or subtitles.

Filippa Wallestam, NENT Group’s chief content officer, said: “In our broad markets, we want Viaplay to offer something for everyone. The characters from DreamWorks Animation franchises such as Madagascar and How to Train Your Dragon are favorites of younger viewers around the world. We’re proud to become the exclusive home of new series featuring these instantly recognizable figures—both across the Nordic region and in our newest markets: Poland and the Netherlands.”

Belinda Menendez, president and chief revenue officer at NBCUniversal Global Distribution, added: “We are delighted to expand upon our long-standing relationship with Viaplay through this new deal. We are extremely proud of our extensive portfolio of engaging, kid-friendly stories from DreamWorks Animation, Universal International Studios, Peacock and more. We can’t wait for Viaplay’s viewers to soon experience a wide array of beloved programming that the entire family can enjoy together.”