UYoung to Rep Moon and Me in China


UYoung and Sutikki, the kids’ and family division of Bento Box Entertainment, have entered into a multi-faceted commercial partnership for the preschool series Moon and Me from Andrew Davenport’s Foundling Bird.

Under the agreement, UYoung will manage the distribution of Moon and Me in mainland China and several other local territories, as well as oversee content reversioning. UYoung will also act as the brand’s master licensee and agent in the region.

In addition to licensing third parties in China to create branded merchandise based on Moon and Me, UYoung will itself manufacture select products and work in partnership with the brand’s global licensees Hasbro and Scholastic. The companies expect the property to launch in China in 2019. The deal also continues UYoung’s relationship with Davenport, as the company currently manages his property In the Night Garden and has been building the brand in China for close to a decade.

Moon and Me will premiere on BBC’s CBeebies in the U.K. in 2018. It is being produced by Sutikki and Foundling Bird, with Sutikki overseeing global distribution and merchandise licensing.

Clara Yang, the VP of UYoung, said: “We are big fans of Andrew’s work. His shows are extremely popular with Chinese children so we are delighted to be working with him again on Moon and Me and have high hopes for his latest ambitious project, which we think will be very popular in China.”

“We’re tremendously excited to enter into a relationship with UYoung for 
Moon and Me,” said Andrew Kerr, co-founder of Sutikki. “This is a key regional partnership and it is particularly pleasing to be working with a company of UYoung’s stature so early in the life of the Moon and Me brand.”

At MIPCOM, UYoung will present P. King Duckling, about a friendly yet hapless duck who, along with his friends Wombat and Chumpkins, comes up with creative and funny ways to overcome challenges. The comedy series targets preschoolers. “P. King Duckling is the very first Chinese animation to air in the U.S.,” said Yang. “The colorful animation features a global backdrop and inspires universal themes such as positive thinking and curiosity and, most importantly, the show encourages the young audience to be themselves. Season two of P. King Duckling has already been greenlit, along with a collection of short-form videos.”

UYoung has a development slate that includes another animated preschool program, a girl-based animated action-hero show and a family-friendly mixed-media animated series.