UYoung Forges New Pact with Cheeky Little Media

China’s UYoung Media and Australia’s Cheeky Little Media have signed a new agreement under which they will work together more closely moving forward.

UYoung already distributes Kazoops and Bottersnikes & Gumbles in mainland China. A new output deal will see UYoung distributing all of Cheeky Little’s future content in the territory. UYoung will also handle the licensing and consumer products rights for Cheeky Little’s brands in mainland China.

The agreement also allows both companies to collaborate as co-development partners, developing evergreen properties for China and the rest of the world.

Patrick Egerton, co-founder of Cheeky Little Media, commented: “Mainland China is a complex territory with enormous potential, so after working with UYoung for the last two years it’s great to formalize the partnership and develop a creative strategy for how we grow our brands there.”

Clara Yang, the VP of UYoung, added: “We are delighted to be working with Cheeky Little Media and look forward to representing their shows in China, and to working with them on some exciting new shows with global appeal.”