Turner EMEA Ups Cecilia Persson

LONDON: Turner Europe, Middle East and Africa (EMEA) has promoted Cecilia Persson to VP of programming and content strategy of kids EMEA, acquisitions and co-production international.

While retaining her previous acquisitions and co-production international role, she will now also manage and lead programming strategy across EMEA for kids’ linear and digital platforms. Additionally, Persson will oversee the broadcaster’s efforts to combine its programming and acquisition teams. She will report directly to Patricia Hidalgo, chief content and creative officer of kids EMEA and kids’ strategy international.

Hidalgo said: “Competition is increasing across the globe and we all face similar challenges and opportunities from emerging platforms and new audience habits. There’s never been a more important time to bring together teams that produce winning programming strategies with those that source and create the best programs our audiences crave across all platforms.”

She added: “Cecilia has been an integral component of our growth, with abilities to acquire the best programming to complement our homegrown slate across the portfolio. This is natural progression for her and a testament to us strengthening and aligning our programming strategy globally.”