Turbozaurs Heads to Youku in China

Beyond Rights has licensed Turbozaurs into China in a two-season deal with Youku, the streaming platform of Alibaba Digital Media and Entertainment Group.

Turbozaurs is an animated preschool series that focuses on fun, cooperation and adventure, following a dynamic team of friendly dinosaurs that can transform themselves instantly into machines. The two 26×7-minute seasons are slated to launch on Youku in November and will be available to stream, both online and through the Youku mobile app.

Joanne Azzopardi, Beyond Rights’ executive VP of sales for Asia, commented: “Turbozaurs is a colorful and fun preschool show, and I am delighted that it has found such a wonderful home in China. Youku has established itself as a leading player and major partner for great kids’ content and will ensure that these endearing characters and their fun adventures are part of the lives of millions of young children.”

Qian Wu, VP of Alibaba Digital Media and Entertainment Group and general manager of Youku Kids, added: “We are pleased to have secured this first partnership with Beyond Rights and are excited to welcome Turbozaurs to Youku and China. Children love dinosaurs, and machines, so the fact that these dinosaurs transform into machines is something I know that will be popular with our young audiences.”