True and the Rainbow Kingdom Gets Licensing Agent in Russia

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Guru Studio has tapped brand4rent to manage True and the Rainbow Kingdom’s L&M program in Russia and CIS.

As the licensing agent in the region, brand4rent will build the brand across all consumer products, including games, apparel, housewares, accessories, publishing and party decorations.

The True and the Rainbow Kingdom series launched in Russia this year on the free-to-air family channel Carousel, with all four seasons rolling out now. The brand is also on every main Russian VOD platform and has launched an official YouTube channel in Russia.

Jonathan Abraham, VP of sales and business development at Guru Studio, said: “brand4rent has a proven track record of building long-lasting successful brands in Russia. With brand4rent, we’re confident that True will rise to be a strong licensed property in Russia.”

Denis Kulakov, CEO of brand4rent, said: “We’re excited to work with a strong international player like Guru Studio and build the True and the Rainbow Kingdom brand in Russia. We’re already seeing success with the brand due to the show’s standout animation, charming characters and fun narrative.”