Toys“R”Us’s Kim Miller Olko Set for MIPJunior Keynote

Kim Miller Olko, global CMO of Toys“R”Us and president of Toys“R”Us Studios, will deliver the opening keynote at MIPJunior this year.

Miller Olko’s session is set for Saturday, October 11, and will touch on the evolution of the Toys“R”Us brand and its content strategy. She will also participate as a speaker at the first international edition of BrandStorytelling, running from October 13 to 14 at MIPCOM.

“Toys“R”Us is boldly reimagining an iconic brand for a new generation,” said Lucy Smith, director of MIPJunior and MIPCOM Cannes. “With Kim at the helm—a globally renowned storyteller, visionary marketer, and architect of their forward-looking strategy—they’re not just evolving, they’re setting a new benchmark. MIPJunior exists to spotlight exactly this kind of trailblazing thinking—ideas that ignite creativity, foster unexpected partnerships, and meet kids wherever they’re discovering content today. This session is unmissable for anyone shaping the future of kids’ entertainment.”

“At Toys“R”Us Studios, we’re co-producing with partners to develop content that resonates with kids and adults alike—always grounded in the power and joy of play,” said Miller Olko. “The global strength of the Toys“R”Us brand gives us the freedom to innovate, experiment, and create meaningful content from one of the most beloved and recognizable names in the world—bringing that storytelling to life in our stores, online, across social channels and the big screen.”