Totally Spies! Webtoon Adaptation

Banijay Kids & Family has partnered with Belgian publisher Editions Dupuis to transform Totally Spies! into a webtoon for the digital platform ONO.

Developed for digital smartphone reading, the vertical comic strips will bring the characters of Totally Spies! to a new medium. The webtoon will be available as a weekly serialization in French and available for foreign rights.

The 2D animated franchise Totally Spies!, produced by Zodiak Kids & Family France, is set to return to screens in 2024 with a brand-new series, following its original six-season run between 2001 and 2013.

Annick Bizet, new business and strategic alliances director at Banijay Kids & Family, said: “Totally Spies! is a globally loved show with a strong existing fanbase, and given the excitement for the new series, demand from fans for brand extensions is high. Webtoons offer a new and modern reading format for young audiences, and this project will ensure we continue catering to our audiences and the changing ways in which they consume their entertainment.”

Stéphane Ferrand, senior publishing director at Editions Dupuis, added: “Strong, leading female characters, action and adventure, humor, fashion, gadgets… Totally Spies! is one of those rare transgenerational licenses whose ingredients conceal an ever-relevant modernity. The webtoon is now a favored medium for reading content among young people around the world, and the marriage between this and such a strong IP was inevitable.”

Delphine Dumont, chief commercial officer at Banijay Kids & Family, said: “We are so pleased to announce this very exciting deal, which marks the start of our relaunch strategy of this iconic brand, prior to the new series reveal on M6/GULLI (France) and Discovery Kids LatAm in 2024. Lots more to come for our favorite spies!”