Toonz Media Group Ventures into NFT Space

Toonz Media Group is partnering with the no-code NFT platform GuardianLink to launch the first fully integrated NFT design lab.

The joint venture NFTLabs will provide services for artists, creators, collectors, athletes and brands, specializing in both the creative and technological aspects of NFT generation. It will offer IP partnerships for television properties, movie properties, games and metaverses.

With over 1,000 Toonz artists and 350 GuardianLink technologists, the NFT lab will offer a range of services such as creative storyboarding and conceptualization, 2D character design and digital asset development with smart contract attributes, 3D design and modeling, gamification, smart contract auto-generation, metaverse immersion modeling and an incubation lab for emerging artists.

The NFTS will be developed using some of the most advanced technologies such as the Isomorphic NFT Framework, and they will be designed and generated randomly using smart contracts on Ethereum, Polygon or Solano blockchains. GuardianLink will also provide a branded marketplace and launch pads for creators, brands and athletes/celebrities who want to launch their own independent NFT destinations for auctions and trades integrated with third-party exchanges.

P. Jayakumar, CEO of Toonz Media Group, said: “The emergence of NFTs is possibly the biggest disruption that has happened in the art world in recent history, completely changing the way we perceive, own and consume art. Toonz NFTLabs will be a game-changer in this space, being the first-ever and the largest NFT service provider for curated digital assets. The NFT marketplace provides us with the unique opportunity to generate traction for animation IPs even before they are produced or launched in the market. It provides a whole new world of opportunity for funding projects, a model that even independent creators and brands can adopt. We want to help those creators and brands by producing custom-made NFT assets for them and launching them in the NFT marketplace. We are extremely happy to have the right technology partner for this venture in GuardianLink, who have already launched over 45 NFT marketplaces on their own.”

Keyur Patel, chairman and co-founder of GuardianLink, said: “NFT is the new medium of digital assets with economic underpinnings, and its acceptance has proved to be a true testament to the decentralized economy at scale. This is the first time in history any creator, any athlete or any known or unknown brand can make a dent and indulge in enormous monetization of one’s own rarity, creativity and uniqueness. Gaming, media, release and many other segments of the industry are touched by NFT, and it is just the beginning of the revolution. With Guardian platform supporting both Fiat and Crypto payments globally, we feel this will push NFT and acceptance will be much wider among audiences globally.”