Toonz Media Group Launches MyToonz OTT Platform

February 18, 2021 Kristin Brzoznowski

Toonz Media Group has launched the new OTT platform MyToonz, for kids’ and family entertainment.

Toonz has aligned with multiple app stores, telcos, OTTs and connected TV companies around the world to make MyToonz available for consumers across platforms. The MyToonz app is now available on iOS, Android and Android TV stores, as well as the Roku VOD platform, Apple TV and Amazon Fire TV.

In India, Toonz signed a deal with telecommunication giant Airtel to integrate MyToonz on its app store. Airtel subscribers in India will be able to access the MyToonz digital library using the Airtel Xstream app.

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Toonz also tied up with mobile tech services company U2opia Mobile to integrate MyToonz on various telco platforms in Latin America, Africa and Asia.

Toonz Media Group CEO P. Jayakumar said: “MyToonz will be a space where the whole family can come together to enjoy world-class content. We have envisaged MyToonz as the go-to destination for kids to watch safe, fun and nutritious content, which will be available in multiple global languages. All MyToonz programming is compliant with international safety standards for child viewing. We have also given a conscious thrust to co-viewing, to encourage families to watch and enjoy together.”

Sudipta Banerjee, chief product and technology officer at Wynk, said: “Wynk is Airtel’s streaming app, said: “Kids are emerging as the fastest-growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream. Our partnership with MyToonz will help us in bringing more of such responsible content for our young audiences.”

Sumesh Menon, co-founder and managing director of U2opia Mobile, said: “We are excited to partner with Toonz Media Group to take their unique genre of universal animation content, My Toonz, to our global telecom partners. At U2opia Mobile, we aim to drive great value to our customers through bundling and other creative distribution opportunities.”