Toikido & Supersocial Launch Piñata Smashlings

Toikido and Supersocial have launched the Roblox adventure game Piñata Smashlings for kids of all ages.

Players explore, capture and train Smashlings, magical pet-like creatures that live in the Piñataverse. The game is accompanied by consumer products and experiences, making it the first full entertainment franchise to come from a Roblox world game.

Toikido has joined forces with the Union of European Football Association (UEFA) and UEFA EURO 2024 master licensee Fanatics to create the EURO 2024 mascot, Albärt, for the #MakeMoves campaign. Albärt will be integrated into the Piñata Smashlings Roblox game as part of “football island,” which will feature interactive mini games and challenges focusing on physical activity and well-being.

“Piñata Smashlings is in a unique position to help reshape the global gaming landscape and become the next breakout worldwide IP from a gaming platform,” said Darran Garnham, founder and CEO of Toikido. “We are extremely excited about our partnership with Supersocial and look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun.”

“We’re incredibly excited to bring the vibrant universe of Piñata Smashlings to life inside the digital realm,” said Yonatan Raz-Fridman, founder and CEO of Supersocial. “Leveraging Toikido’s inspiring and creative characters, we have crafted a rich, engaging world within Roblox, and are giving fans the opportunity to engage with the Smashlings characters in new, tangible ways in their daily lives. This is more than just a game; it’s a whole new adventure that starts in the digital sphere and echoes into the real world.”