Thomas Cook Lines Up Danger Mouse Activities


LONDON: FremantleMedia Kids & Family has partnered with holiday company Thomas Cook in a deal that will see Danger Mouse activities being added to Thomas Cook and Airtours kids’ clubs across Europe this summer.

Forty Thomas Cook and Airtours kids’ clubs will feature Danger Mouse-themed two-hour sessions, with “top-secret” activities based on the popular action comedy series offered in a fun holiday environment. The initiative will take place from July to September. It is expected to reach approximately 65,000 U.K. children traveling on holiday with Thomas Cook.

Tessa Moore, the senior VP of global brand management at FremantleMedia Kids & Family, said: “Danger Mouse has already recruited thousands—if not millions—of new fans, and with the second [season] due to blast onto CBBC screens this spring, we are thrilled to be working with Thomas Cook on this partnership, which brings them even further into the Danger Network!”

Tony Hopkins, the product director at Thomas Cook in the U.K. and Ireland, added: “We want all of our younger holidaymakers to have a great holiday, and the activities we’ve developed with the Danger Mouse team will definitely help make our kids’ clubs a memorable experience. We’re really looking forward to welcoming Danger Mouse this summer.”