TVKIDS
The children’s group The Wiggles has made a series of internal promotions to support the continued expansion of its merchandising and licensing program.
Antonios Arseniou and Callum Hendry-Hodsdon, who led The Wiggles’ touring merchandise division, have been given expanded roles to continue building the group’s licensing program. Arseniou has been appointed global president of toys and merchandise, and Hendry-Hodsdon has been upped to VP of toys and merchandise.
The Wiggles’ licensing footprint has continued to grow, with collaborations with Australian brands such as Kmart, Bonds, Adairs and Culture Kings. The group will also be continuing its long-standing partnership with Haven Licensing.
To support the group’s overall growth, there have been a series of other internal structure changes as well. Nick Webb’s role has evolved from special projects manager into producer and audience engagement manager. Trysha Ramos has joined the team to lead the group’s digital platforms, and Gavin Entwistle has joined as finance officer.
“We’re thrilled with the growth of our Wiggles merchandise program,” Arseniou said. “The Wiggles’ enduring appeal continues to resonate globally, and we’re excited to bring the magic to even more families around the world.”
Luke O’Neill, CEO of The Wiggles, commented, “As we continue to grow, we remain focused on building a high-caliber team and structure that align with our creative vision and operational goals, while staying true to our mission to entertain and educate children around the globe.”
