The Powerpuff Girls Pop-Up Emporium Opens in the U.K.

Cartoon Network EMEA has launched The Powerpuff Girls Emporium, a three-day immersive experience that kicked off today and will run through June 3.

The Powerpuff Girls Emporium in London’s Soho district is designed to celebrate girls around the world. As part of the experience, kids and adults will learn how to become a superhero in Powerpuff Girl style through a range of activities. The pop-up emporium will feature a make-up and nail bar with its own punch bag, a ‘Powerpuff Yourself’ area for guests to customize their own tote bags, a coloring wall, snake and rabbit petting, and a power science laboratory.

The pop-up was unveiled today by singer and presenter Alesha Dixon. The Powerpuff Girls reboot currently airs on Cartoon Network, and the U.K. merchandise rollout kicked off in January 2017 by global toy partner Spin Master.

Graham Saltmarsh, the director of licensing for the U.K. and Nordics at Cartoon Network Enterprises EMEA, said, “With The Powerpuff Girls gathering momentum and establishing a strong fan base across the U.K., we’re delighted to be offering kids and young adults a unique opportunity to engage with the super-powered Blossom, Bubbles and Buttercup beyond the small screen. The U.K. mass-market merchandise rollout is now underway for The Powerpuff Girls and we’re confident this event will demonstrate the brand’s great potential to licensees and retailers across the country.”