The Children’s Kingdom & YouTube Kids Launch Online Safety Campaign

Together with YouTube Kids, The Children’s Kingdom has launched the educational campaign Bartolito’s Awesome Internet Adventures, featuring characters from its series Zenon the Farmer.

The English-language campaign, based on its Spanish counterpart, Las Aventuras de Bartolito en Internet, offers practical tips and tools for kids and their families on how to use the internet safely and responsibility through five short videos with Bartolito, Lola the Cow and Beto the Wolf.

The videos are “Share with Care,” “Don’t Fall for Fake,” “Secure Your Secrets, “It’s Cool to be King” and “When in Doubt, Talk it Out.” They are aligned with the five fundamentals of Google’s Be Internet Awesome program and online initiative.

The scripts for the five videos were overseen by by Belén Igarzábal, who has a Ph.D. in social sciences and is a researcher at FLACSO Argentina (Latin American Faculty of Social Sciences). She provided a pedagogical perspective from the start of the project and collaborated on adapting the Be Internet Awesome fundamentals.

“We are pleased that YouTube Kids chose us earlier this year to continue adding content and working closely together to reach all families around the world,” said Roberto “Kuky” Pumar, CEO of Leader Entertainment. “Following the success of its Spanish counterpart, Las Aventuras de Bartolito en Internet, which garnered 24 million views and over 300 hours of viewing time in Latin America—leading in Mexico, Argentina, Peru and Colombia in only six months—we are now launching Bartolito’s Awesome Internet Adventures. Our goal is to keep teaching kids the importance of staying safe online, now targeting the English-speaking audience. The campaign also helps them connect with everyday issues, and fosters conversations between kids and their families.”

“This initiative strengthens our commitment to keeping YouTube’s community safe while offering a viewing experience tailored for children,” added Karina Szmulewicz, strategic partnerships manager for YouTube Family & Learning. “Our goal with this series is to provide family-friendly content with a clear and entertaining message, helping children discover the digital world in a safe and enjoyable way. The Children’s Kingdom was the perfect partner for this initiative, allowing us to reach a younger audience by speaking their language through their beloved characters.”