Teletubbies Reboot to Launch on Chinese VOD Services

DHX Media’s reboot of the classic Teletubbies series is set to roll out in China on the streaming platforms iQIYI and Youku.

Both iQIYI and Youku will deliver seasons one and two of the preschool series to Chinese audiences via SVOD and AVOD services. On both platforms, season one will premiere on June 1, with the second season to follow at a later date.

In a separate deal, DHX Brands named Promotional Partners Worldwide (PPW) as the licensing agent for Teletubbies in China. This follows the recent appointment of Candy Ho as business development director for DHX Brands, establishing a base for the business in Hong Kong.

Josh Scherba, the executive VP of distribution and content at DHX Media, said, “China is a major market for the new Teletubbies as we continue the global rollout of the brand. We are delighted that leading digital platforms continue to license more of our kids’ programming. iQIYI [and Youku are] ideally suited to deliver the new series to Chinese audiences. The show will be available across all devices, building on the tremendous legacy that these four lovable characters have in China.”

Peter Byrne, the executive VP of DHX Brands, commented, “DHX Brands is delighted to be working with licensing industry leaders PPW as we bring the new Teletubbies to today’s audience in China. PPW’s expertise in the launch and establishment of preschool properties in the Chinese market is unrivaled, and we look forward to successfully building the Teletubbies consumer products program together.”