TELETOON Rebrands in Canada

Corus Entertainment is rebranding two of its linear kids’ channels, including TELETOON, in Canada.

Effective March 27, TELETOON is set to become Cartoon Network, which will deliver flagship shows like Total DramaRama and classic TELETOON programming. Viewers can access new series produced by Cartoon Network Studios, Warner Bros. Animation and Corus’s own Nelvana Studios, plus premieres of hit originals that include Teen Titans Go! and more.

The current Cartoon Network channel will rebrand as Boomerang with a fresh on-air look. Debuting in the Canadian market for the first time, the Boomerang brand stands for the best in retro content, classic animation series and foundational kids programming.

“Staying true to our loyal fans across generations has been our top priority as we reimagine the future of our kids’ networks,” said Jennifer Abrams, senior VP of programming and multiplatform at Corus Entertainment. “By partnering with Warner Bros. Discovery Inc. and strengthening our portfolio of brands across linear platforms, STACKTV, and TELETOON+, we will usher Cartoon Network into a new stage of hilarious comedy and edge-of-your-seat action—all while keeping the TELETOON legacy alive in the digital space.”

“The combination of Cartoon Network and Boomerang delivers the best in fun and exciting animated series mixed with a robust video-on-demand offering for young kids and tweens alike,” said Drew Robinson, VP of content distribution at Corus Entertainment. “We’re excited for subscribers to join us on our adventure as Corus continues to expand our streaming and pay-TV footprint with TELETOON+ and STACKTV, building upon our dynamic portfolio of industry-leading kids channels for the whole family.”