Tag: Patricia Hidalgo

Patricia Hidalgo, currently senior VP, chief content and creative officer at Turner EMEA and international kids strategy, has been appointed as the BBC’s new director of children’s and education.

LONDON: The message from Patricia Hidalgo, Turner’s senior VP and chief content and creative officer for kids, EMEA, and international kids’ strategy, is that the company’s trove of in-house U.S.-produced content needs to be backed by complementary third-party shows.