Patricia Hidalgo, the director of children’s & education at the BBC, outlined the pubcaster’s approach to serving British kids across its portfolio as day two of the TV Kids Summer Festival continued today.
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Six months into becoming director of BBC Children's & Education, Patricia Hidalgo has revealed her strategy for the division, including an emphasis on "high-impact content ideas" and being "less platform-focused and more audience-focused."
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Patricia Hidalgo, currently senior VP, chief content and creative officer at Turner EMEA and international kids strategy, has been appointed as the BBC’s new director of children’s and education.
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LONDON: The message from Patricia Hidalgo, Turner’s senior VP and chief content and creative officer for kids, EMEA, and international kids’ strategy, is that the company’s trove of in-house U.S.-produced content needs to be backed by complementary third-party shows.
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