The general director at Gloob talks about the challenges of working in the kids' space, where consumption habits are changing rapidly and it has become increasingly important to deliver high-quality content to keep young ones engaged.
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Paula Taborda dos Guaranys, Gloob’s head of content and programming, talks about Globosat’s first children’s channel, which launched in 2012.
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CANNES: Globosat’s first children’s channel, Gloob, which launched in 2012, is targeted to youngsters between the ages of 6 and 9, reaches approximately 40 million viewers and features a variety of live-action and animated programming.
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