Tag: Barbie

Barbie is joining forces with Star Wars on a new collaborative doll line that sees Star Wars: A New Hope’s iconic characters get a high-fashion makeover.

Barbie and the European Space Agency (ESA) have partnered to create a doll in the likeness of Samantha Cristoforetti, the only active female astronaut in Europe.

Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.

CANNES: Mattel Creations has inked an exclusive agreement with Universal Pictures Home Entertainment (UPHE) Content Group, which is taking worldwide SVOD rights for the Barbie movie catalog for the next seven years.

EL SEGUNDO: Mattel has reported that worldwide gross sales were down 1 percent in the first quarter, as the Barbie brand hits a slump.