Superights Notches Up Sales for Clay Time

Superights has secured a round of sales for its preschool edutainment series Clay Time.

The show has been picked up by free-TV broadcasters in YLE in Finland, TVB in Hong Kong and Télé-Québec in French Canada in addition to the pay-TV channels English GEM (CJNM Group) in South Korea and Luli in Israel (Hop! Media Group). In China, Blue Media acquired VOD rights.

The 30×3-minute series, which includes 30 live tutorials, invites young viewers to develop their imagination with a universal activity: modeling clay.

Nathalie Pinguet, deputy general manager of Superights, said: “Clay Time—being at the same time simple, fun and educational—has been very well received in the global market. The demand for new episodes is already unanimous from our clients!”