Super RTL Secures Licensing Rights for Angelo Rules


PARIS/LONDON/COLOGNE: CAKE and TeamTO have closed a deal with Super RTL’s consumer products department for the licensing rights in German-speaking territories for the animated series Angelo Rules.

The development of an Angelo Rules licensing program in these territories coincides with the launch of its third season. Created by TeamTO and co-produced and distributed internationally by CAKE, Angelo Rules began broadcasting on Super RTL in 2010 and is also available on the kids’ network’s digital platform, which reaches nearly 200,000 youngsters a month.

The show tells the story of 11-year-old, sweet-talking genius Angelo who, along with his two best friends, often gets into and out of trouble using clever planning, optimism and charisma. This deal represents part of Super RTL’s consumer products department’s ongoing expansion into an older-skewing demographic. The series has aired in more than 100 territories on channels and platforms such as Cartoon Network (EMEA, Latin America, Asia) and France Télévisions (France), among others.

Hendrik Rinsche, the head of licensing and merchandising at Super RTL, said, “Angelo’s appearance and style is unique and complements our portfolio perfectly. We are looking forward to starting the marketing program and are very positive about our first product development in the publishing and promotion categories.”

Tom van Waveren, CAKE’s CEO and creative director, commented, “We’re excited to offer Angelo’s many fans an opportunity to extend their Angelo Rules experience into other platforms and experiences, rewarding many years of loyal support. Having Super RTL taking Angelo Rules into the German consumer-products market is our dream scenario for a next step with Angelo Rules and we look forward to further extending this successful partnership.”

“Launching consumer products in the biggest European market will be an excellent catalyst for other territories where the show has also performed very well, such as in Europe, the Middle East and Asia,” added Patricia de Wilde, TeamTO’s director of marketing. “Angelo’s daring but positive personality makes him a very aspirational character for boys and girls that will translate well across different cultures, and different licensing categories.”