More Broadcast & Licensing Partners for Beyblade Burst

Sunrights has partnered with Lagardère for a broadcast deal for Beyblade Burst and secured additional licensees for the brand in France with support from licensing agent Nelvana.

The animated series Beyblade Burst, which launched on Canal J in March, will roll out on Gulli this fall through the agreement with Lagardère. Additionally, Sunrights partnered with Nelvana, which has represented past generations of Beyblade in France. With support from Nelvana, Sunrights secured licensing deals with PUBLICS Group for back-to-school items, D’Arpèje for wheeled sports, Sun City SASU for apparel and gifts, Les Livres du Dragon D’Or for publishing, Leomil Group for footwear and Jeux Ravensburger for puzzles.

Hasbro is also launching a new line of tops for the brand at major retailers in the French market this fall. The toys will feature a digital component allowing players to scan them into the Beyblade Burst app to create a customized virtual collection of tops that they can use to battle with friends.