Studio 100 & m4e Send Wissper to India

Studio 100 Media and m4e have inked a deal with Viacom18 that sees the animated preschool series Wissper debuting in India along with a consumer products rollout.

Viacom18 secured all rights for TV, digital and home entertainment, as well as L&M for the Indian subcontinent. The show will premiere on Nick Jr. in India this autumn. Viacom18 Consumer Products is developing a licensing program for Wissper in India, with Simba Toys launching merchandise in fall 2018.

“Our partnership with Viacom18 will be introducing Wissper to kids and families in India, which is a key territory within our international broadcasting and licensing strategy,” said Peter Kleinschmidt, the international commercial director at Studio 100 Media/m4e. “We have chosen Viacom18 as a local expert for guiding Wissper and us into this extremely interesting market. We are very excited about the commercial perspectives this huge market has to offer.”

Saugato Bhowmik, the business head for VOOT Kids, INS and consumer products, added: “Viacom18 Consumer Products has always introduced and brought to life for kids in India characters that are globally loved and valued. We have created a wide array of product experiences around kids’ favorite characters that allow them to engage with their much-loved toons outside of the television screens. Wissper is loved by kids all around the world and we are happy to be Studio 100 Media and m4e’s partner of choice in bringing the brand to India. We are sure that the kids in India will love this enthralling character and make her a part of their daily lives.”