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India’s JioCinema Adds Kids’ & Family Hub


Indian streamer JioCinema has launched a dedicated kids’ and family hub with a lineup of more than 3,000 hours of local and international content.

The lineup encompasses more than 100 animated franchises, with more than 300 series and comedies across a range of genres, delivered in several Indian languages.

From Viacom18, there’s a wealth of local content, including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj and Kanha—Morpankh Samrat. Key international franchises featured in the hub include Harry Potter, Transformers, The Looney Tunes Show, Garfield, Trollstopia, Peppa Pig and Pokémon. It has partnerships with Cartoon Network Studios, DreamWorks, Hasbro Entertainment, The Pokémon Company and more.

The service has also added parental controls, including a kids and family profile for each user account and algorithms to help caregivers customize the content young viewers can access.

“At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment,” said a spokesperson for the Viacom18-owned platform. “We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added kids’ and family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers.”

About Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.


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