Spin Master Sends Hatchimals, PAW Patrol to China

Spin Master is launching the globally popular children’s properties Hatchimals and PAW Patrol in the Chinese market next month.

In July, Hatchimals and PAW Patrol will become available across leading online sellers and 137 Toys”R”Us locations, with strong placement across department store chains throughout China. Online retailers will include flagship stores on Tmall.com, distribution on JD.com, and all other major online platforms. Spin Master is also expanding other core brands in China.

Hatchimals are a group of creatures that respond to human touch. The property first launched late last year. PAW Patrol, produced by Spin Master Entertainment, is a preschool show that airs in more than 160 territories. Youngsters in China will be able to enjoy season-one adventures of the heroic pups with action figures, plush toys, transforming vehicles, playsets and more.

“Hatchimals and PAW Patrol have become global successes, and as they continue to resonate with children worldwide, we’re thrilled to extend these brands into China,” said Ben Gadbois, Spin Master’s global president and COO. “As the second largest toy market in the world, this is a tremendous opportunity for Spin Master as we continue to execute our key growth strategy to grow our international sales.”