Spin Master Hires New VP of Global Franchise Development

Spin Master has tapped Heather Oster to serve as the company’s new VP of global franchise development.

Oster, who will be based in Spin Master’s Los Angeles office and report to Spin Master Entertainment Executive VP Jennifer Dodge, will be responsible for initiating the company’s franchise strategy. Her remit will include brand development and stewardship as well as IP evaluation and portfolio leadership for its global brands and all upcoming entertainment franchise initiatives.

Most recently, Oster spent over five years as VP of franchise management and consumer insights at Universal Pictures, where she led enterprise-wide global brand strategy and marketing while overseeing the DreamWorks animation portfolio across film and television. Prior to Universal, Oster spent 11 years as global franchise and marketing director at Disney.

Dodge said: “Heather is an experienced and forward-thinking franchise and brand executive with a talent for bringing brands to life through deep audience engagement, compelling storytelling and insightful business analysis. Heather will be instrumental in shaping Spin Master’s long-term entertainment franchise strategy as she identifies and shapes brands to build audiences, gain share of heart and extend revenue opportunities across the company.”