Spacetoon has signed a deal with pocket.watch to become the master consumer-product licensing agent in the MENA territory for the brand Love, Diana.
As the master CP licensing agent in the territory, Spacetoon will launch a new line of toys and products. The brand-new consumer-products line is completely inspired by Diana, one of the top kid influencers.
Spacetoon has also secured the rights for localizing, dubbing and broadcasting two of the most successful shows for Diana across the Spacetoon free-to-air TV channel and Spacetoon GO online streaming service: Love, Diana Adventures and Kids Diana Show Ultimate Mishmash.
Ahmad Weiss, commercial director of Spacetoon, said, “We are thrilled to announce this collaboration with pocket.watch, to bring top-rated, family and kid-friendly content to the region, along with opening the doors for new merchandise related to the Love, Diana brand.”
He added: “Love, Diana is very popular amongst families around the world and the MENA region is no exception. People love this show for being adventurous and taking edutainment content to the next level. We are always open to this type of opportunity that results in bringing purposeful, values-based content and products to Arab families and presenting it in a unique way.”
“Pocket.watch is thrilled to enter into this licensing opportunity with Spacetoon to expand the Love, Diana Franchise in the Middle East,” said Danny Spronz, managing director for EMEA at pocket.watch. “The Spacetoon audience, coupled with Spacetoon’s licensing capabilities will be critical to accelerating the Love, Diana brand and continuing to deliver fun and inspiration to young audiences within the region.”