SpacePOP to Expand into Southern Europe


BEVERLY HILLS: The SpacePOP brand is launching in Southern Europe next year, as Luk Internacional has picked up the property’s content distribution and licensing and merchandising rights in Spain, Portugal and Italy.

SpacePOP is comprised of more than 100 serialized adventures featuring original music. The series tells the story of five teenage princesses who disguise themselves as musicians and form a band while secretly plotting to vanquish an evil empress who wants to enslave the galaxy. It launched exclusively on the YouTube SpacePOP channel in June.

In addition to the YouTube channel, Genius Brands International’s SpacePOP is available in the U.S. on digital platforms, including Toon Goggles, PopJam, BatteryPOP and the Kid Genius Cartoon channel on Comcast. SpacePOP will also launch this month on OTT platforms such as Amazon, Apple, Roku, Google and more.

“The strategy we developed to launch SpacePOP, from utilizing YouTube as our launch media partner to the creation of a fashion-forward marketing and retail strategy and harnessing the power of today’s top media influencers, has engaged millions of young girls,” commented Stone Newman, the president of global consumer products, worldwide content sales and marketing for Genius Brands. “The key elements of SpacePOP—music, friendship, fashion and adventure—cross cultural boundaries, and we have no doubt that Luk Internacional will create a program that equally resonates with tweens throughout Spain, Italy and Portugal.”

“SpacePOP has become a tween sensation in the U.S., and we intend to replicate its success across Southern Europe by bringing on board best-in-class media, licensing, retail and promotional partners to drive the growth of the brand,” said Paco Gratacos, the president of Luk Internacional. “We anticipate SpacePOP to be the Galactic Star of 2017.”