Skinnydip Signs Licensing Deal for Totally Spies!

Bulldog Licensing, which represents Totally Spies! in the U.K. on behalf of Banijay Kids & Family, has signed a deal with Skinnydip for a new collection of clothing, accessories and more.

Skinnydip has already released a series of phone cases featuring colorful illustrations of the show’s teen spies Sam, Clover and Alex. Other products spanning apparel, accessories, beauty and bathing, gifting, travel and homeware will come in the future.

Totally Spies! is produced by Banijay Kids & Family’s Zodiak Kids & Family France. It originally ran for six seasons beginning in 2001. A seventh season was revealed in 2022 and has since launched in France on M6’s Gulli and will air around the world on Discovery Kids in Latin America and via Warner Bros. Discovery platforms across EMEA and the U.S.

Gulli and Warner Bros. Discovery EMEA recently confirmed an eighth season, and Amazon unveiled development on a young adult live-action adaptation with Amazon MGM Studios, Banijay Kids & Family and Jessica Elbaum and Will Ferrell’s Gloria Sanchez Productions.

“It’s no surprise Totally Spies! is attracting such a positive licensing industry response,” said Vicky Miller, licensing director of Bulldog. “The show enjoys enduring appeal among adults who fell in love with the original action, gadgets and missions, alongside young audiences who also enjoy the show’s wit, invention and positive messages about friendship and teamwork. It’s ideal for many categories, which is why we’re thrilled to be working with Skinnydip, a company with a strong offering that appeals to multiple age groups.”

Lewis Blitz, managing director at Skinnydip, commented, “Totally Spies! ticks so many boxes for our customer base in terms of humor, excitement, style and, of course, female empowerment, all combined with powerful and arresting imagery. Sam, Clover and Alex are a welcome addition to our accessories, clothing and lifestyle ranges.”

“With the season seven launch, confirmation of an eighth series and the development of a live-action version, there is significant momentum for Totally Spies!” added Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “Skinnydip, with its fun and fresh approach to accessories and lifestyle products, is a great partner for the brand and the perfect fit for our sizable millennial and Gen Z fans.”