Sinking Ship Sets Transactional Release for Dino Dana Movie

Sinking Ship Entertainment has teamed up with Cineplex Store in Canada for the transactional release of Dino Dana The Movie.

The theatrical release of the kids’ dinosaur movie was put on pause earlier this March at the beginning of the COVID-19 pandemic. Cineplex is now bringing the film to kids and families across the country via a premium transactional release.

The company is planning a similar transactional release strategy in the U.S. for the feature film. Sinking Ship has also needed to consider its museum theater strategy, as that industry waits for institutions to open again. In response, Sinking Ship has created a suite of new digital assets to provide to museums’ visitors at home. A new Dino Dana podcast series and video interview series with paleontologists hosted by outreach partner National Girls Collaborative Project are among the new assets currently being created in-house.

“We needed to be creative and resourceful when it came to plotting out an altered theatrical release strategy for the film, and our young dino fans are always top of mind,” said Kate Sanagan, co-head of sales and distribution at Sinking Ship. “A transactional release of the feature means kids and families will still get the Dino Dana experience, and we are so thrilled to be working with the Cineplex team to make that happen here in Canada. And as for our museum partners, we wanted to be able to provide new content that they could use immediately while waiting to reopen.”

TVOkids will also be launching the movie across all of its channels over Labour Day weekend. In addition, the movie’s international sales agent for the feature film, Odin’s Eye Entertainment, has been lining up worldwide deals, including with New Select for Japan, Factoris France for France, Yejilim Entertainment for South Korea and Alarm Pictures for the U.K.