MIPTV Spotlight: Showlab

The Japanese IP Miracle Tunes is a live-action and 3D animation hybrid, and Showlab has customized the European version of it, which the company will bring to this year’s MIPTV.

“It has a special live-action focus on music and comedy for little girls mainly between ages 4 and 9, and for the time being, we are focusing on growing the brand in Italy and Spain,” says Guido Bertè, general manager of consumer products and kids’ content at Showlab parent company Prodea Group.

Showlab is also highlighting YoYo, a comedy for kids 4 to 7 centered on a set of twins, and Whiskey & His Friends, a series for preschoolers 2 to 5 featuring a little spider and his friends. “Our goal is to create a whole range of compelling and engaging children’s projects that will become part of our heritage,” says Alfio Bastiancich, Showlab’s general manager of animation and youth programs.

Bertè adds: “The lineup of shows we will showcase at MIPTV features customized stories based on books or successful IP.”