Sesame Workshop to Prep New Content for CCTV


China Central Television Children’s Channel and Sesame Workshop have teamed up to co-produce segments for CCTV’s annual Spring Festival special.

For the first time, CCTV will film a Chinese New Year special on the Sesame Street set in New York. The production will teach young viewers about the traditions and customs of the annual holiday. Last year, Sesame Street characters visited Singapore to learn about Spring Festival celebrations that are held outside of China.

CCTV and Sesame Workshop first partnered 35 years ago for the televised Big Bird in China special.

“We are thrilled to work with CCTV to create engaging educational programs for the children of China,” said Steve Youngwood, the COO of Sesame Workshop. “This partnership reflects a successful cultural exchange that we value deeply, and our co-produced programming demonstrates a powerful appreciation of each other’s differences and similarities. We warmly welcome CCTV to Sesame Street in New York.”

“What began as a small step for one big yellow bird has turned into a 35-year adventure between two organizations half a world apart,” added Xu Bin, the deputy controller of CCTV Children’s Channel. “We are excited to be shooting on the Sesame Street set and cannot wait to share the new show with our viewers in China.”