Sesame Workshop Lines Up More Collaborations


Sesame Workshop has teamed up with three collaborators for new Sesame Street-themed products, including pajamas and bedding.

Hanna Andersson has a new collection of Sesame Street long-john pajamas launching in November. The collection was sustainably made using GOTS-certified organic cotton and will be available in sizes from toddlers to tweens.

Bombas and Sesame Workshop are continuing their multiyear partnership with a sixth collection of co-branded socks. This time, baby socks sized 0-6 months and 6-12 months will be available. The baby socks, as well as those in toddler, youth and adult sizes will launch on October 1.

Part of the brands’ shared commitment is raising awareness about family homelessness. The partnership has allowed Bombas to donate over 900,000 pairs of socks to families in need nationwide so far.

Sesame Workshop also partnered with Pottery Barn Kids for an exclusive collection of Sesame Street-themed bedding and pajamas.

“There might be a chill in the air, but Sesame Street fans are staying snug and comfy inside,” said Gabriela Arenas, VP of global licensing at Sesame Workshop. “This fall, we’ve teamed up with fashion-forward brands who are reimagining our characters using their own aesthetics to create unique designs that families will love. From bedding to PJs to socks, the new offerings are full of fun Sesame surprises.”