Serious Lunch to Distribute Tulipop Series

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Tulipop Studios has started production on a new 2D fairytale comedy, which will be represented in the global market by Serious Lunch.

The series has been prebought by the Icelandic broadcaster Síminn. Funding for the series has support from the Icelandic Film Fund.

The production team comprises a lineup of Icelandic talent in partnership with the Spanish animation studios Ánima and Birdland Animation.

The comedy-adventure series is targeted for children 4 to 6. Tulipop is a mystical island in the middle of two seas and home to five very different, but equally loveable friends: Gloomy, a brave and adventurous mushroom girl; Bubble, her cautious, loyal brother; Fred, a huggable Monster; Miss Maddy, a sassy monster bear; and the wise Mr. Tree.

The series follows on the heels of a strong performance for Tulipop merchandise in 2020, with online sales up threefold from the previous year and two illustrated storybooks published. The books will feature as episodes in the TV series. Tulipop has also recently introduced print-on-demand items to its extensive range of toys, T-shirts, accessories, home items and more. Along with its own e-commerce site, Tulipop has shops on Amazon UK and US, with King Features appointed as licensing agent for the Americas.

Helga Árnadóttir, CEO of Tulipop and the series producer, said: “Producing a high-quality TV series for global distribution has been our dream for years and we’re so happy to be bringing it to life now in partnership with such a talented team. We are also delighted to have teamed up with Serious Lunch who really share our vision for the series and for how we intend to grow the IP in the years to come.”

Genevieve Dexter, CEO of Serious Lunch, said: “Tulipop’s wondrous world and lovable characters have a magical appeal to the preschool audience and we are thrilled to be distributing the series. Its striking visuals and engaging stories inspire imaginative thinking, celebrate friendship and encourage self-expression and just being who you are. From the initial rection we are seeing from broadcasters we are sure it is going to be a bit hit and we’re looking forward to talking to more partners across the year.”