Sandbox Group Accesses MENA Market

The London-based Sandbox Group is bringing its apps to the Middle East through Tamatem.

The first app to debut on Tamatem Plus is PlayKids+, Sandbox’s recently launched edutainment app for children ages 2 to 12. The app adapts its UI and featured content based on the child’s age.

PlayKids+ will be available to purchase via the Tamatem Plus store, and users will be able to buy and redeem voucher codes for monthly or annual costs.

On the VOD front, Sandbox Group has also recently localized over 500 episodes from its catalog of licensed and original content in modern Arabic.

“We’re absolutely delighted to partner with a leading gaming platform like Tamatem in a first launch in MENA, which is a strategic growth region for Sandbox Group,” said Shan Eisenberg, chief commercial officer of Sandbox Group. “We strongly believe smart games are the perfect complement to ‘gaming for gamers’ products offered by telcos and entertainment platforms, as they address new demographics and generate new revenue, all the while bringing to life ESG agendas.”

Faisal Al Bitar, managing director of Tamatem Plus, added: “Our partnership with Sandbox Group marks the start of an exciting journey as we assist them in accessing the MENA market and exploring new markets through the Tamatem Plus store. By onboarding on Tamatem Plus, users will have the convenience of purchasing subscriptions to Sandbox’s products using their preferred local payment methods, with access to a wide network of more than 35 alternative payment methods across 11 countries.”