Samurai Rabbit: The Usagi Chronicles Gets Licensing Agent

Spotlight Licensing has been appointed to launch a global merchandise licensing program for the new Netflix series Samurai Rabbit: The Usagi Chronicles.

Spotlight is seeking licensing partners across a range of product categories, including toys and games, clothing, costumes, accessories, figurines, collectibles and other items for the Gaumont-produced series and Stan Sakai’s Usagi Yojimbo comic books, which the show is based on.

“We are incredibly proud of Samurai Rabbit! It’s a fun, funny, action-packed, gorgeous animated kids’ series that younger viewers will love,” said Terry Kalagian, executive VP of creative content at Gaumont US. “Creator Stan Sakai was involved every step of the way, so we hope his comic fans will love it as well.”

Sakai said, “Usagi Yojimbo’s Miyamoto Usagi is an ancestor of Samurai Rabbit’s teenage star Yuichi Usagi and—because Miyamoto is such an integral figure in Yuichi’s life and story—it made sense to consolidate and coordinate licensing efforts for both the series and comics with one agency.”

“We are thrilled to be working with Gaumont and Stan Sakai to find the right licensing partners in the U.S. and around the world for each property, Samurai Rabbit: The Usagi Chronicles and Usagi Yojimbo, either separately or together if appropriate,” added Spotlight Licensing President Carole Postal.