Rainbow Titles to Debut in Brazil

LONDON: The new Rainbow shows Regal Academy and Maggie & Bianca Fashion Friends have landed in Brazil, where they’re due to air on TV Cultura this December.

The free-to-air network, which broadcasts to São Paulo and nationwide through affiliates, already airs Rainbow’s long-running series Winx Club. Maggie & Bianca Fashion Friends is Rainbow’s first fully live-action show, and will be the first live-action drama series to debut on TV Cultura. Regal Academy, meanwhile, is a new take on the world of fairy tales.

Andrea Graciotti, the head of sales for TV series, movies and co-production at Rainbow Group, said: “The enormous popularity of Winx Club has paved the way for the arrival of Regal Academy and Maggie & Bianca Fashion Friends in this vast market. I am delighted that the success of our partnership with TV Cultura has encouraged this major player in the Brazilian market to strengthen its relationship with Rainbow. I am sure that TV Cultura’s young viewers will love these original, innovative and, above all, entertaining new shows.”