Rainbow Rangers Toys Roll Out at Walmart

The first toys for the Genius Brands International series Rainbow Rangers from Mattel’s Fisher-Price have launched at Walmart stores across the U.S.

Also available via Walmart.com and Amazon, the Team Rainbow Rangers multipack features Rainbow Rangers characters Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof. The launch of the toys will be supported by a comprehensive national advertising and promotional campaign, including TV advertising, widespread social media and influencer programs, a customer appreciation initiative, new content and more.

As part of the launch initiative, Genius Brands will be issuing commemorative, limited-edition, numbered and hand-signed lithographs featuring the Rainbow Rangers to the first 1,000 buyers to submit proof of in-store or online purchase. The lithographs will be accompanied by a hand-signed certificate of authenticity and embossed foil seal to be affixed to the multipack. Genius Brands will also offer an additional 2,500 customers, at no cost, hand-signed and numbered Certificates of Authenticity and embossed seals.

In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear) and Disguise (costumes and accessories).

Rainbow Rangers currently airs on Nick Jr. in the U.S., Noggin in Latin America, China’s CCTV, Cartoonito in Italy, TVNZ in New Zealand, Nine Network in Australia and more. Each unique and diverse character represents a superpower, including super strength, music power, animal whisperer, invisibility, supervision, super speed and micro-power.

Andy Heyward, chairman and CEO of Genius Brands International, said: “Over the weekend, we officially launched online the first Rainbow Rangers toy figures from Mattel’s Fisher-Price into the U.S. marketplace on Walmart.com, and Amazon, and we hear from customers that the product has appeared to be sold through but keep checking back! And, we launch in Walmart stores today, marking a significant step for Genius Brands in the growth of the brand! The Rainbow Rangers brand has all of the elements to potentially become a breakout hit and a huge business for Genius Brands. A lot of our licensing/manufacturing partners feel the same way, which is why we have hundreds of product SKUs in virtually every category coming to retail across North America over the next 12 months.

“I’ve been privileged to shepherd many successful brands, such as Strawberry Shortcake, The Real Ghostbusters and Inspector Gadget, to name a few, where the original toys have become very valuable collectible items. As a token of our appreciation for our Rainbow Rangers fans, we are thrilled to be able to offer this unique free opportunity to become a collector at launch.”