Rainbow Rangers Gets Master Publishing Partner


Genius Brands International has appointed Imprint, part of Macmillan Children’s Publishing Group, as the new master publishing partner for the preschool brand Rainbow Rangers.

Macmillan Children’s Publishing Group’s Imprint team will develop a line of books, including picture books, leveled readers, story and board books, with release anticipated for 2019. Currently in production on season one, the CGI-animated series is slated to premiere in fall 2018 on Nick Jr.

Imprint joins a roster of previously announced top-tier licensees. The list includes Mattel (master toy), Bentex (master apparel), Handcraft Manufacturing (packaged underwear), Global Design Concepts (bags, backpacks), Jay Franco (bedding and bath), H.E.R. Accessories (jewelry and hair accessories) and TASTE Beauty (health and beauty). The retail program is expected to begin rolling out in the U.S. in late spring 2019, continuing through the back-to-school and holiday period.

“We could not be more pleased with the level of genuine enthusiasm we have received from the licensing industry for Rainbow Rangers, who recognize that we have created a truly special concept that lends itself to a robust retail program,” said Genius Brands’ senior VP of global consumer products, Lloyd Mintz. “The brand captures the essence of preschool girls with fun mission-based adventures while promoting empowerment, diversity, inclusivity, environmental responsibility and more, and we look forward to working with Imprint and Macmillan Children’s Publishing Group and our other best-in-class licensing, retail and broadcast partners worldwide to bring the magic of the Rainbow Rangers to young fans around the world.”

Rainbow Rangers is a show based in friendship, with wonderful storytelling layering in diversity, environmental awareness, responsibility and exciting adventures,” said Erin Stein, publisher at Imprint. “The show is also colorful and full of joy. I am thrilled to be partnering with Genius Brands to translate the empowering themes of the brand into books that will be adapted from the show, and also feature original stories.”