Rainbow Launches Winx Club Anti-Cyberbullying Campaign

Rainbow has partnered with The Cybersmile Foundation to launch a Winx Club campaign to promote the values of kindness and friendship.

The initiative, titled “Spread Magic, Not Hate,” will introduce custom, exclusive Winx Club content specially designed for a young adult audience. The two companies will co-develop a Winx Club interactive education module promoting kindness, friendship, empathy and allyship, which will be available on the Cybersmile website.

The collaboration will extend to the release of an exclusive Winx Club capsule collection of limited edition co-branded merchandise in partnership with Teemill. Proceeds from the collection will directly benefit Cybersmile’s ongoing mission to create a safer and more positive digital environment.

Rainbow and Cybersmile have plans to expand their program as part of a multiyear partnership.

“For 20 years, Winx Club has inspired fans across the world with messages of friendship, courage and kindness,” said Iginio Straffi, founder and CEO of Rainbow. “In today’s digital world, promoting these values and standing united against cyberbullying is more important than ever. Our partnership with The Cybersmile Foundation will empower young people to spread magic and positivity, while fostering a safe and supportive online community.”

“We believe that both education and empathy are key to creating a kinder digital space,” added Scott Freeman, CEO of The Cybersmile Foundation. “Teaming up with Rainbow and the iconic Winx Club characters offers us a platform to reach millions of young adults to help them navigate the challenges of cyberbullying and online abuse. Together with our newest partner, we’re spreading a message of kindness when it’s most needed.”