ProSiebenSat.1 Licensing to Rep Maggie & Bianca

ProSiebenSat.1 Licensing has inked a deal with Rainbow to represent the live-action show Maggie & Bianca Fashion Friends in the German-speaking region.

Aimed at kids between the ages of 8 and 12, Maggie & Bianca Fashion Friends centers on two teens with a passion for fashion. The dramedy has been airing daily on Italy’s Rai Gulp since August, and is due to debut on Disney Channel in Germany in June. A German website will launch prior to the show’s premiere in the country. Simba Toys serves as master toy partner.

Robert Merkel, the managing director of ProSiebenSat.1 Licensing, commented: “Fashion, music and friendship—the main topics of this series—are all close to the heart of young girls. The characters in this series are perfectly portrayed, and young people can easily identify with them. With Maggie & Bianca Fashion Friends, we are definitely in tune with the times and expanding our offer towards the lifecycle portfolio.”

Cristiana Buzzelli, the senior VP of licensing and acquisitions at Rainbow, added: “The team at ProSiebenSat.1 Licensing obviously love this show, which is a vital part of establishing a brand in the long-term. They also have the requisite contacts and know-how and I’m sure that, with sophisticated concepts and tailored 360-degree partner campaigns, Maggie & Bianca will become an extremely popular licensed show in Germany.”