Pocket.watch & Jellysmack Team for Creators Fund


Pocket.watch has partnered with Jellysmack to fuel growth opportunities for the company’s portfolio of creator partners.

Jellysmack has committed up to $25 million to finance pocket.watch creators’ video catalogs in customized ways that serve the specialized needs of kids and family creators.

Together, the companies aim to create stability and predictability for kids and family creators, enabling them to invest more heavily in their content, leveraging Jellysmack’s creator financing and pocket.watch’s tailored assets for monetizing kids and family content on and off YouTube.

Pocket.watch partners The Stella Show and The Onyx Family are the first creators to tap into the Jellysmack fund. The Stella Show has already hired a writer and director with the financing. The Stella Show family of channels on YouTube just reached 1 billion lifetime views and pocket.watch has already seen success clearing, packaging and distributing its content across pocket.watch’s FAST channels and other streamers such as The Roku Channel Kids & Family.

“Collaborating with pocket.watch allows us to work with a whole new sector of content creators and aligns with our mission of enabling the best creators to Go Bigger,” said Sean Atkins, president of Jellysmack. “We have a shared philosophy and purpose in the creator economy, and are thrilled to now be linked to some of the top names in kids and family entertainment through this partnership.”

“We did a tremendous amount of research into finding the absolute best company to partner with on this new fund, and Jellysmack stood head and shoulders above the rest,” said Chase Landau, senior VP of creator partnerships at pocket.watch. “This partnership adds a whole new dimension to the value we can create for this unique set of creators focused on great kids and family content.”