Planeta Junior Hires Content Strategy Lead

Paula Taborda dos Guaranys, a former Globo Group executive, has joined Planeta Junior as director of content.

Taborda dos Guaranys will lead the creation of Planeta Junior’s content portfolio through co-productions, original productions and acquisitions. She will report directly to Diego Ibáñez, the company’s international commercial director.

Previously, Taborda dos Guaranys was the creative and business mind behind the Globo Group children’s channels. She was responsible for putting Brazil on the map of major kid’s players, closing several co-production agreements, including Miraculous: Tales of Ladybug & Cat Noir, Paper Port, Trulli Tales, Denver, Power Players, Alice & Lewis, Dronix and many others.

Taborda dos Guaranys commented: “It is an honor to have the opportunity to work at Grupo Planeta, a communication leader in Spain, and to extend my content expertise from Planeta Junior in Spain throughout the group’s offices in Europe. It’s a brand-new start full of challenges and joy and I’d like to thank Ignacio Segura and Diego Ibáñez for entrusting me with this opportunity.”